Terms of Service
Last updated: August 2026
MonthMark is currently in a pre-launch, validation and waitlist stage. Joining the waitlist is free and does not create a paid subscription. MonthMark is not yet committed to launching a paid beta. These Terms describe the current waitlist and the planned structure of the service if development proceeds. The Terms will be updated before any paid beta access begins.
1. Who you're dealing with
MonthMark is currently operated by Skar Consulting (Christer Skar), a sole proprietorship registered in Norway.
If the legal entity operating MonthMark changes before the paid beta begins, these Terms will be updated before customers are charged.
Contact: christer@monthmark.app.
2. Business use only
MonthMark is intended as a business-to-business service for agencies, consultants, freelancers, and other organisations using the service as part of their commercial or professional activities. MonthMark is not offered as a consumer product.
By creating a paid MonthMark account, you confirm that you are acting for business purposes. If you use MonthMark on behalf of a company or other organisation, you confirm that you have authority to accept these Terms on its behalf.
3. Accepting these Terms
Joining the pre-launch waitlist does not require you to purchase MonthMark and does not create a paid service agreement.
If MonthMark proceeds to a paid beta, the applicable Terms become binding when you create or activate a paid account, accept the Terms during signup or checkout, or otherwise begin using the paid MonthMark service.
4. The waitlist and pre-launch validation
Joining the waitlist costs nothing and commits you to nothing. We may email you about the planned founding beta and occasional product updates. You can unsubscribe at any time.
Joining the waitlist, replying positively to an outreach message, participating in product research, or requesting a founding spot does not guarantee admission to a beta and does not reserve a paid subscription.
Joining the waitlist or expressing interest does not obligate MonthMark to develop, launch, or make a beta or commercial service available.
MonthMark may decide not to proceed with development, the founding beta, or a commercial launch. If that happens before a paid subscription begins, no subscription agreement arises and no subscription payment will be taken.
5. Product vision and founding beta scope
MonthMark is being validated as a client-reporting platform for agencies. The planned founding beta is deliberately narrower than the longer-term MonthMark product vision.
Planned founding beta core
If development proceeds, the founding beta is currently expected to focus on functionality such as:
- Read-only Google Analytics 4 connections
- Period-over-period reporting and comparisons
- AI-generated narrative summaries and explanations
- Business-impact explanations based on observed connected data where available
- Agency branding on client-facing reports
- Review and editing of generated report content
- Client-ready report delivery
Roadmap concepts
MonthMark's longer-term product direction may include features such as:
- Client Retention Scores
- Account-health and churn-risk signals
- Client talking points and recommendations
- Report and engagement intelligence
- Google Ads and additional integrations
- Advanced attribution or modelled Value Translation
- APIs and other advanced agency functionality
Roadmap concepts are presented to communicate the direction we are exploring. They are not included in a subscription unless expressly identified as included when the relevant subscription is purchased or while it is active.
Product roadmaps, screenshots, demonstrations, mockups, prototypes, projected release dates, planned integrations, and descriptions of future functionality are not guarantees that a particular feature will be built or released.
6. Beta service
If launched, MonthMark's founding beta will be an early-stage product. Features may change, be added, be removed, or temporarily be unavailable as the product develops.
We will make reasonable efforts to provide a reliable service and to communicate significant planned disruptions, but the beta does not include a guaranteed service-level agreement unless we expressly agree otherwise in writing.
7. Planned standard plans
Our current planned standard subscription structure is:
- Starter: $49/month, up to 10 client accounts
- Pro: $149/month, up to 50 client accounts
- Agency: $299/month, up to 100 client accounts
These are planned prices and structures and may change before launch. The price, included features, limits, and billing terms shown during checkout will apply to the subscription you actually purchase.
Larger client volumes, premium add-ons, custom integrations, API services, additional AI capacity, or other usage-intensive services may be offered under separate pricing.
8. Founding Starter
If the founding beta proceeds, the founding offer is intended for the first 20 qualifying agencies accepted into the beta, subject to availability.
Founding Starter is planned at $29 per month and includes up to 10 client accounts, together with the Starter functionality expressly included in the service at the time.
The planned standard Starter price is currently $49/month. A qualifying founding customer who activates Founding Starter at $29/month will keep that $29/month subscription rate for as long as the qualifying subscription remains continuously active and in good standing.
If you voluntarily cancel a Founding Starter subscription and later subscribe again, the founding price is not guaranteed to remain available.
A temporary payment failure will not automatically remove founding status if the payment issue is resolved within any grace period communicated by MonthMark or its billing provider.
References such as "price locked" or similar wording refer to the Founding Starter subscription price remaining locked while the qualifying subscription remains continuously active. They do not guarantee that the MonthMark service itself will operate indefinitely.
Founding Starter does not include Pro, Agency, premium, standalone, or usage-based products or services merely because they are introduced later. Future products, integrations, APIs, add-ons, custom work, additional capacity, and third-party pass-through costs may be priced separately.
9. Fair use and usage limits
MonthMark plans may include fair-use allowances for variable-cost functionality such as AI generation, report regenerations, email or report delivery, storage, automation jobs, API requests, and similar resource-intensive functionality.
Fair-use limits exist to prevent abuse, automated misuse, unexpectedly excessive infrastructure costs, or use materially outside the intended operation of the selected plan.
Material production usage limits will be made available before paid beta customers are charged.
If normal business use materially exceeds a plan's fair-use allowance, we will normally contact you before restricting ordinary service and may offer additional capacity, an upgraded plan, or a usage-based add-on.
We may act immediately where reasonably necessary to protect the security, stability, integrity, or lawful operation of MonthMark.
Fair-use limits will not be used to reduce the stated 10-client account limit of an active Founding Starter subscription.
10. Billing and renewal
Paid MonthMark subscriptions are planned to be billed in advance on a recurring monthly basis unless another billing period is clearly shown at checkout.
You will not be charged merely for joining the waitlist, participating in validation, or requesting a founding spot.
A paid subscription begins only if MonthMark proceeds to paid beta, paid access is made available to you, and you complete the applicable signup or checkout process.
Paid subscriptions will automatically renew for successive billing periods until cancelled unless different renewal terms are clearly stated at checkout.
Applicable taxes may be calculated and collected by MonthMark or its billing provider where required.
If a payment cannot be completed, we or our billing provider may retry the payment and may suspend paid functionality until the account is brought back into good standing.
11. Cancellation
You may cancel your paid subscription at any time.
Unless otherwise stated during cancellation, cancellation prevents the next renewal and your paid access continues until the end of the billing period you have already paid for.
There is no cancellation fee.
12. 30-day money-back guarantee
If the paid founding beta launches, your first paid MonthMark subscription charge will be covered by a 30-day money-back guarantee.
To use the guarantee, contact christer@monthmark.app within 30 calendar days after your initial paid subscription begins.
If the request qualifies, we will refund the initial MonthMark subscription charge.
The 30-day guarantee applies once per customer or organisation and is not a recurring monthly refund right.
After the guarantee period, subscription payments are generally non-refundable except where required by applicable law or expressly agreed otherwise.
13. Connecting third-party accounts
You may connect only analytics properties, advertising accounts, or other third-party services that you are authorised to access and use.
You are responsible for ensuring that your use of connected data, accounts, and integrations complies with your agreements with your clients and the applicable third-party providers.
MonthMark may use OAuth and other authorisation mechanisms provided by third parties. We aim to request only the permissions reasonably needed to provide the relevant MonthMark feature.
14. Customer and client data
You retain your rights in the data and materials you provide to MonthMark, including client information, analytics data, branding, and other customer-provided content ("Customer Data").
You give MonthMark permission to host, process, transmit, reproduce, and otherwise use Customer Data only as reasonably necessary to provide, secure, maintain, and support the MonthMark service and as otherwise described in our Privacy Policy and applicable Data Processing Addendum.
You are responsible for ensuring that you have the rights, permissions, instructions, and lawful basis required to provide Customer Data to MonthMark and to instruct us to process it.
This includes responsibility for client contacts, report recipients, tracking configuration, analytics access, and other personal data you choose to use with MonthMark.
15. Privacy and Data Processing Addendum
Our Privacy Policy explains how MonthMark handles personal data for its own purposes and how customer and service data are handled.
Where MonthMark processes personal data on behalf of an agency customer as a data processor, the MonthMark Data Processing Addendum ("DPA") will apply where required.
The production DPA and subprocessor information will be made available before paid beta processing of customer client-data begins.
16. AI-generated content
MonthMark's planned founding beta uses automated systems and AI models to assist with reporting narratives, explanations, period comparisons, and other report content.
AI-generated output may contain errors, incomplete information, unexpected wording, or conclusions that require additional business context. It should be treated as assistance, not as guaranteed factual, financial, legal, or strategic advice.
Where revenue or monetary business impact is shown during the founding beta, MonthMark is designed to base that explanation on observed connected data where available.
More advanced attribution, modelled Value Translation, Client Retention Scores, churn-risk signals, or other predictive/account-health features are roadmap concepts unless expressly released and included in your subscription.
If such roadmap functionality is released, MonthMark does not guarantee that a score, signal, recommendation, attribution model, or other AI-assisted output will predict a client's future behaviour or business outcome.
You remain responsible for how you review, present, interpret, and rely on AI-generated information in your client relationships.
17. Review and report delivery
The founding beta is intended to allow customers to review and edit generated report content before client delivery.
Manual review
Where manual review is used, you are responsible for reviewing and approving report content before sending it to your clients.
Automatic delivery
MonthMark may later support optional automatic report delivery.
If you choose to enable automatic delivery when that functionality is available, you expressly authorise MonthMark to generate and send reports according to your saved configuration without requiring individual approval for each report.
You are responsible for selecting the correct recipients, connected data sources, schedules, branding, delivery settings, and other configuration used for automatic delivery.
Enabling automatic delivery means you accept that AI-generated or automatically assembled content may be sent before you personally review each individual report.
18. Report delivery and tracking
If you instruct MonthMark to deliver reports to your clients, you confirm that you are authorised to communicate with those recipients and to provide their contact information to MonthMark for that purpose.
MonthMark may in the future offer optional report-engagement or email-engagement functionality.
Where such tracking is enabled, you are responsible for ensuring that your use of the functionality is appropriate for your client relationship and complies with applicable privacy and electronic-communications requirements.
Email-open data may be incomplete or inaccurate because email providers can block, proxy, cache, or automatically load tracking content. MonthMark does not treat email opens as conclusive proof that an individual has or has not read a report.
19. Generated reports and output
As between you and MonthMark, MonthMark does not claim ownership of your Customer Data.
Subject to these Terms and any rights held by third parties, you may use, edit, reproduce, brand, send, and commercially use reports and other output generated for your account.
Because some content may be generated using AI, identical or similar content could potentially be generated for other users, and not all AI-generated material will necessarily qualify for intellectual property protection.
20. MonthMark intellectual property
MonthMark and its underlying software, design, branding, source code, workflows, interfaces, templates, and other proprietary technology remain the property of MonthMark or its licensors.
Your subscription gives you a limited, non-exclusive, non-transferable right to use the service for your internal business operations and client-reporting activities while your subscription is active.
You may not copy, sell, sublicense, or commercially exploit the MonthMark software itself, or attempt to obtain its source code except where such restriction is prohibited by mandatory law.
21. Feedback
Waitlist members, validation participants, and founding customers may provide ideas, suggestions, criticisms, or other feedback about MonthMark.
You allow us to use that feedback to evaluate, develop, and improve MonthMark without payment or other obligation to you. This does not give us ownership of your Customer Data or confidential client information.
22. Acceptable use
If MonthMark launches, you agree not to use the service to:
- Break applicable law or regulations
- Access accounts or data you are not authorised to access
- Send spam, deceptive communications, or unlawful messages
- Upload malware or attempt to interfere with the security or operation of MonthMark
- Circumvent technical limits, access controls, subscription limits, or fair-use mechanisms
- Use automated means to overload or intentionally degrade the service
- Resell access to the MonthMark service unless we have expressly agreed otherwise
23. Third-party services
MonthMark may depend on third-party platforms and infrastructure, including analytics providers, cloud services, email providers, payment providers, and AI providers.
Those services may change their APIs, permissions, pricing, terms, availability, or functionality independently of MonthMark.
We may modify, replace, suspend, or discontinue an integration where reasonably necessary because of a third-party change, security concern, legal requirement, or technical limitation.
We will make reasonable efforts to communicate material integration changes affecting normal paid use of MonthMark.
24. Suspension
If MonthMark launches, we may temporarily suspend some or all access where reasonably necessary because of:
- Non-payment
- A security threat or suspected account compromise
- Material violation of these Terms
- Abusive or unlawful use
- A legal or regulatory requirement
- Usage that materially threatens the stability or operation of the service
Where practical, we will contact you and provide an opportunity to resolve the issue before suspension.
25. Termination and discontinuation
You can terminate a paid subscription by cancelling it.
MonthMark may terminate an account for a material breach of these Terms that is not remedied within a reasonable period after notice, or immediately where reasonably necessary because of fraud, unlawful activity, serious security risk, or intentional abuse.
Because MonthMark is an early-stage project, we may decide not to launch the founding beta, or after launch may decide to discontinue the beta or MonthMark service as a whole.
If MonthMark is discontinued after customers have begun paying, for reasons unrelated to your breach, we will provide reasonable advance notice where practicable and refund prepaid subscription fees covering any period after the service is discontinued.
A Founding Starter price guarantee does not require MonthMark to launch or operate the service indefinitely.
26. Data after termination
When a paid subscription ends, your ability to access paid features may end at or after the end of the applicable paid subscription period.
Customer-data deletion and retention are handled in accordance with our Privacy Policy and, where applicable, the Data Processing Addendum.
Before cancelling, you should export any reports or information you want to retain if export functionality is available.
27. Confidentiality
Each party may receive non-public business, technical, client, or commercial information from the other party that a reasonable business would understand to be confidential.
Each party agrees to use reasonable care to protect such information and to use it only for purposes connected with MonthMark, except where disclosure is authorised by the other party or required by law.
MonthMark's processing of personal data is additionally governed by the Privacy Policy and applicable DPA.
28. No guaranteed business outcome
MonthMark is intended to help agencies understand reporting data and communicate their work more clearly to clients.
The broader MonthMark roadmap explores features intended to help agencies identify account-health or retention signals. MonthMark does not guarantee that a client will renew, that churn will be prevented, that campaign performance will improve, or that use of the service will produce any particular financial result.
You remain responsible for your client relationships, commercial decisions, advertising decisions, and professional judgement.
29. Service provided "as is"
To the fullest extent permitted by applicable law, any MonthMark beta service is provided on an "as is" and "as available" basis.
We do not guarantee that MonthMark will be uninterrupted, error-free, or compatible with every third-party platform or configuration.
Nothing in this section excludes rights or warranties that cannot lawfully be excluded.
30. Limitation of liability
To the fullest extent permitted by applicable law, MonthMark, Skar Consulting, Christer Skar, and their suppliers will not be liable for indirect, incidental, special, exemplary, or consequential loss arising from or relating to MonthMark.
This includes, without limitation, indirect loss of profit, revenue, anticipated savings, business opportunity, goodwill, reputation, data, or clients.
To the fullest extent permitted by applicable law, the aggregate liability of MonthMark arising out of or relating to the paid service or these Terms will not exceed the greater of:
- the subscription fees paid or payable by you for MonthMark during the 12 months immediately preceding the event giving rise to the claim; or
- USD $500.
The limitations in this section apply regardless of the legal theory of the claim, but only to the extent those limitations are permitted by applicable law.
Nothing in these Terms excludes or limits liability that cannot lawfully be excluded or limited.
31. Changes to the service
If MonthMark launches, we may improve, modify, add, or remove functionality as the product develops.
We will make reasonable efforts to avoid removing core paid functionality without notice where the change would materially reduce the value of an active subscription.
Changes may sometimes be required immediately for security, legal, regulatory, technical, or third-party platform reasons.
32. Changes to pricing
We may change standard pricing for future customers and future subscription periods.
A qualifying active Founding Starter customer's $29/month founding rate will not be increased while that Founding Starter subscription remains continuously active and in good standing.
The Founding Starter price guarantee applies to the Founding Starter subscription itself. Pro, Agency, premium services, optional usage-based services, additional capacity, third-party pass-through costs, APIs, custom work, and standalone products are not included in that price guarantee.
33. Changes to these Terms
We may update these Terms as MonthMark develops.
Before paid beta begins, these Terms may change materially as the final production service, legal entity, providers, pricing, and product scope are determined.
For material changes affecting existing paid customers after launch, we will provide reasonable advance notice by email, in the service, or both.
If you do not agree to a material change affecting your paid subscription, you may cancel before the updated Terms take effect.
Changes required immediately for security, legal, regulatory, or abuse-prevention reasons may take effect sooner where reasonably necessary.
34. Governing law and disputes
These Terms are governed by the laws of Norway, without regard to conflict-of-law principles, except where mandatory applicable law requires otherwise.
Before starting formal proceedings, the parties agree to make a reasonable good-faith attempt to resolve any dispute directly.
If a dispute cannot be resolved informally, it may be brought before the courts of Norway, subject to any mandatory jurisdiction rules that apply.
35. Entire agreement
For paid MonthMark customers, these Terms together with any applicable checkout or order terms, Privacy Policy, and Data Processing Addendum form the agreement governing use of MonthMark.
If there is a conflict between these Terms and a separately signed written agreement between MonthMark and you, the separately signed agreement will control to the extent of that conflict.
36. Severability
If a provision of these Terms is held to be invalid or unenforceable, the remaining provisions will continue to apply to the extent permitted by law.
37. No waiver
If either party does not immediately enforce a provision of these Terms, that does not waive its right to enforce the provision later.
38. Contact
Questions about these Terms can be sent to:
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